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In an era where attention is currency, the smartest capital follows culture. What the Sidemen have done with influence, Upside is doing with investing—turning organic relevance into outsized impact. The founder’s vision for using cultural capital to spot and support breakout opportunities is exactly the kind of edge the next generation of VC needs. I’m excited to watch Upside shape the future, not just bet on it.
I am thoroughly impressed by the quality and creativity this agency brings to the table. Their custom website transformed our brand.
For a fund with so much unique about it, Upside also hits all of the marks that an institutional LP needs to see. We’re proud to work with them.
Upside is the GOAT model for VC. We have such a compelling right to win and the team to get us there.
I am thoroughly impressed by the quality and creativity this agency brings to the table. Their custom website transformed our brand.
I am thoroughly impressed by the quality and creativity this agency brings to the table. Their custom website transformed our brand.
A shift has occurred in early stage consumer investing where access to distribution and community has now become a dominant factor in success. Upside offers access to both at a world class level, married with excellent investment experience.
It has been great to work with Jamie and the Upside VC team as a co-investor. I’ve been impressed by the support they offer portfolio companies with their deep expertise and networks across the creator economy.
